PR Newswire
SALZBURG, Austria, May 18, 2026
- Ford announces a comprehensive product and services rollout to compete and win in Europe, tailored to the unique demands of European customers
- The strategy debuts alongside «Ready-Set-Ford», a new global brand platform grounded in Ford’s leadership in work, thrilling performance, and off-road adventure
- Ford will defend and grow its commercial leadership by expanding its lineup and connected services that turn vehicle data into measurable productivity
- Ford is rejuvenating its passenger vehicle business with five all-new «multi-energy» vehicles, blending off-road DNA with a century of rally-bred heritage
- Ford issues a call to action: Regulatory pathways must align with consumer reality and provide a flexible transition to an electric future
SALZBURG, Austria, May 18, 2026 /PRNewswire/ — Ford today detailed a vibrant new vision for its future in Europe at a gathering of European dealers and partners. With a comprehensive product and technology rollout for commercial and retail customers planned over the next three years, Ford is renewing its commitment to European drivers and businesses.
Ford’s European strategy is supported by its new Ready-Set-Ford global brand platform, which focuses on the territories where Ford authentically plays and differentiates: Build, Thrill and Adventure. The first European campaigns under the Ready-Set-Ford banner launch this month.
Ford Pro Evolves from Vehicle Maker to Productivity Partner for European Business
Ford Pro, Europe’s leading commercial vehicle brand for 11 years running, 1 is evolving from a vehicle manufacturer into an indispensable productivity partner for businesses of all sizes leveraging software and services to maximise the return on every vehicle.
The strategy supports Ford’s global target to generate 25 per cent of Ford Pro EBIT from software and services. In the first quarter of 2026, worldwide paid software subscriptions rose 30 per cent to 879,000, with gross margins above 50 per cent.
«Ford Pro is the backbone of our European business,» said Jim Baumbick, President, Ford in Europe. «We don’t just sell vans and pickups, we deliver an integrated ecosystem of vehicles, software and services. Our vehicles lead the market, and around them we’ve built a productivity accelerator our competition cannot match. For our customers, that’s not just transportation, it’s a better return on investment.»
Ford Pro’s Uptime Services use connected vehicle data and predictive intelligence to identify issues before they become problems. Since 2019, every Ford Pro vehicle has been built with an embedded modem. Today, more than 1.2 million European customers are connected, generating close to six million health signals a day. Last year alone, Ford’s connected services delivered nearly one million additional days of uptime for our customers.
Ford Pro is now extending these capabilities to small businesses for the first time. Through new Dealer Uptime Services, every Ford dealer can become a dedicated uptime manager – monitoring vehicle health, reaching out proactively, and prepping parts and workshops before the vehicle arrives. Early pilots show repair times are cut by up to 50 per cent, with 80 per cent of repairs identified proactively. 2
For customers, this means more uptime, more productive days, more revenue earned from every vehicle they own. For dealers, it means more service leads, stronger customer loyalty and a significant uplift in revenue potential. Both unlocked by elevating the dealer into a data-enabled productivity partner equipped with the insight, tools and connectivity to keep their commercial customers earning.
Ford Pro is also expanding the product range with two new vehicles designed for very different but equally demanding jobs:
-
Ranger Super Duty Available Now: Extreme Capability for Europe’s Toughest Jobs
Ranger has been Europe’s best-selling pickup for 11 consecutive years. 1 The new Ranger Super Duty extends the family into the most demanding work on earth – emergency services, forestry, mining and military. It delivers a total combined mass (payload + towing) of 8 tonnes 3,4 and tows up to 4.5 tonnes, 4 boasting a near 2-tonne payload, 3 with heavy-duty suspension, extra underbody protection and high ground clearance direct from the factory. It combines «work-first» attitude with Ranger’s standard cabin comfort, connectivity and driver assistance technologies. 5 «European governments and convertors serving the defense industry are increasingly looking for off-the-shelf vehicles that deliver the extreme capabilities required by the military,» Baumbick said. «Ranger Super Duty is the right vehicle for the job. It’s the most capable Ranger ever built, creating a new heavy-duty truck segment in Europe. It’s available at scale, straight from our factory.» -
Transit City: The Tool for Cost-Conscious Firms in Electric-Only Cities
The Transit City 6 is a new, all-electric van created specifically for fleets operating in dense urban areas. As more cities move toward electric-only zones, the Transit City offers a straightforward and cost-effective way to make the switch. To keep things simple and costs low, it comes in a single high standard specification. Available in three variants, including a chassis cab version for a choice of body conversions, it provides a practical, budget-friendly partner for city-based businesses. Arriving in showrooms later this year.
A New Era for Ford Passenger Vehicles in Europe
Ford has more than a century of racing heritage particularly in the world of rally, Europe’s native racing format. Combining that off-road DNA with on-road performance, Ford will create rally-bred vehicles tailored to Europe. Ford’s new European lineup will deliver multi-energy vehicles where thrill and adventure coexist with control and precision – built to handle the unique challenges of Europe’s alpine passes, cobblestoned streets, and winding roads.
By the end of 2029, Ford will launch five all-new passenger vehicles, made in Europe for Europe:
-
New member of the global Bronco family comes to Europe:
This new multi-energy member of the global Bronco family is a rugged compact SUV confirmed for production at Ford’s plant in Valencia, Spain, from 2028. - The Electric Hatch: This new small electric vehicle combines distinct design with Ford’s signature driving dynamics – injecting «race to road» capabilities into the B-segment.
- The Small Electric SUV: A dynamic, fully electric small SUV carrying the same rally-bred design language and drive dynamics in an urban-friendly package.
-
Two Multi-Energy Crossovers:
Two additional rally-bred crossover models will complete the new line-up by the end of 2029.
«We are absolutely supportive of Ford’s strategy to go on the offensive in Europe,» said Nicola Gilda, Managing Director, Peoples Automotive Group and Chair of Ford’s European Dealer Council. «Building on the success of Ford Pro, while also tapping into Ford’s racing heritage for the design of the new passenger vehicles – it’s clear that Ford is back to win.»
Partnering for Speed and Scale
Strategic partnerships are central to how Ford competes in Europe, accelerating development, unlocking scale and driving value across both commercial and passenger segments. By combining the expertise, industrial footprint and supply base of Ford and its partners, both gain the efficiency, competitiveness and manufacturing reach needed to win in one of the world’s most competitive regions.
«These aren’t just deals. They are strategic levers,» Baumbick said. «We partner with the best to move with speed and scale, and we obsess over the product to deliver passionate, unmistakably Ford vehicles.»
A Practical Path to Carbon-Free Mobility
Ford has served European drivers and businesses for more than 100 years with cars, trucks and vans they love and improve their lives. Ford is committed to supporting customers on the journey to a zero-emission future, but when emissions targets are decoupled from the reality of consumer demand, the consequences are counterproductive: buyers hold on to older, higher-emission vehicles for longer, and the economics of industrial investment are undermined.
In addition, «Made in Europe» rules must reflect the reality of integrated regional supply chains and the important role of regional partners like Türkiye, Morocco and the UK play in our industrial ecosystem. Excluding or restricting these markets will undermine European competitiveness and will ultimately increase costs for consumers.
What Europe urgently needs is a regulatory framework that aligns targets with consumer choice and provides a realistic, reliable planning horizon. Ford is calling for a customer-first approach:
- Realistic Targets and the Right Charging Infrastructure: CO2 targets must reflect actual consumer demand and infrastructure reality. Forcing a transition faster than the market can move risks slowing the vehicle renewal rate – a critical factor in reducing emissions.
- A New Path: Legislation must support and encourage electrified technologies such as plug-in hybrids (PHEVs) and extended-range electric vehicles (EREVs), which offer a practical pathway to a fully electric future. These technologies enable families and businesses to begin reducing emissions today, maximising electric kilometres driven while the necessary charging infrastructure is built across Europe.
- Protection for Small Businesses: 10% of new vans are electric as businesses struggle with charging infrastructure optimized for passenger vehicles and delays in gaining grid access for depots. Forcing aggressive targets on commercial vehicles acts as a tax on the plumbers, builders, and delivery drivers who power Europe’s economy.
«We don’t build vehicles to meet regulatory mandates; we build them for people,» Baumbick said. «The fastest route to zero emissions is the one customers will actually take. We can accelerate emissions reductions today with hybrid technologies that that let customers drive electric whenever they can.»
1 Based on S&P Global Mobility sales data 2025. Austria, Belgium, Britain, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Romania, Spain, Sweden and Switzerland.
2 According to Ford calculations.
3 Max payload varies and is based on accessories and vehicle configuration. See label on doorjamb for carrying capacity of a specific vehicle. Always properly secure cargo. Cargo and load capacity limited by weight and weight distribution.
4 When properly equipped. Max towing varies based on cargo, vehicle configuration, accessories and number of passengers.
5 Driver-assist features are supplemental and do not replace the driver’s attention, judgment and need to control the vehicle. It does not replace safe driving. See Owner’s Manual for details and limitations.
6 Targeted range calculated through Ford internal testing. Up to 254 km targeted driving range based on full charge of Transit City. Homologated vehicle data will be provided closer to on-sale date. The declared WLTP fuel/energy consumptions, CO2 emissions and electric range are determined according to the technical requirements and specifications of the European Regulations (EC) 715/2007 and (EU) 2017/1151 as last amended. The applied standard test procedures enable comparison between different vehicle types and different manufacturers. Figures shown are for comparability purposes and should only be compared with other vehicles tested to the same technical procedures. Actual range varies due to factors such as temperature, driving behaviour, route profile, vehicle maintenance, lithium-ion battery age and condition.
About Ford Motor Company
Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, committed to helping build a better world, where every person is free to move and pursue their dreams. The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for customers and deepen their loyalty. Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, along with connected services. The company does that through three customer-centered business segments: Ford Blue, engineering iconic gas-powered and hybrid vehicles; Ford Model e, inventing breakthrough electric vehicles along with embedded software that defines exceptional digital experiences for all customers; and Ford Pro, helping commercial customers transform and expand their businesses with vehicles and services tailored to their needs. Additionally, Ford provides financial services through Ford Motor Credit Company. Ford employs about 171,000 people worldwide. More information about the company and its products and services is available at corporate.ford.com.
Photo – https://mma.prnewswire.com/media/2981650/Ford.jpgVideo – https://mma.prnewswire.com/media/2981900/Ford_Europe_models.mp4
https://mma.prnewswire.com/media/2981650/Ford.jpg
View original content:https://www.prnewswire.co.uk/news-releases/ford-charges-ahead-in-europe-seven-new-models-and-smart-tech-to-keep-vans-on-road-and-businesses-earning-302774498.html
Tengo varias preguntas sobre esto a ver si me podiais aclarar:
-¿Puedo hacer un ingreso regular de 800 euros y me cobran 0euos de comisiones y mto.?
-¿Puedo sacar el dinero cuando quiera?,¿todo ó tengo entendido que hay que mantener un mínimo de 100 euros los 30 meses?
-No necesito pero me obligan a sacar una tarjeta de débito que me cuesta 11 euros el primer año y 22 euros la renovación, también otra de credito que me cuesta 0 euros el primer año y 35 euros la renovación.
¿Hay que mantenerlas 13 meses?
¿Puedo cancelar alguna de ellas desde el principio?
¿Puedo cancelar alguna de ellas antes de la renovación?
¿Hay alguna tarjeta de credito más barata?
Aparte de la cuenta nómina he visto que también que para que te den la tv también se puede sacar una cuenta tarifa plana básica o personal, ¿sabeis algo de estas cuentas?¿que requisitos tienen?
Muchas gracias a todos por responder
Yo fui a informarme y te cuento. Únicamente admiten los ingresos regulares en el caso de que seas autónomo. Te abren una cuenta Tarifa Plana Cero que está exenta de comisiones y presenta alguna ventaja más. Sobre dejar un mínimo de saldo en la cuenta no es necesario, pero sí te obligan a mantener varias tarjetas durante los 30 meses con un coste aproximado de 100 euros anuales.
hola buenas!
me llamo javi y estoy dudando de que banco, me puede dar mas beficios, sin sorpresas por domiciliar la nomina, ya que llevo años en la caixa y no me da nada ningun beneficio. es mas me rechazan los prestamos que solicito, ni siquiera una targeta de credito, por alegan de que siempre esta a cero la cuenta, yo cuando cobro la nomina dejo el dinero para los pagos, y saco el resto, pues no me fio, de que un dia me quede sin dinero, ya que esta todo muy mal, corre riesgo mi dinero o mis ahorros en el banco?? muchas gracias y un cordial saludo.
javi
NO TE EXTRAÑE QUE NO TE DEN LOS PTMOS, PORQUE LO QUE VEN ES QUE NO TIENES CAPACIDAD DE AHORRO PORQUE SIEMPRE DEJAS LA CTA. EN MINIMOS, ASI NINGUN BANCO TE LO VA A CONCEDER. TAMBIEN ES VERDAD QUE LA CAIXA, COMO TANTAS OTRAS CAJAS, TIENE EL PUÑO CERRADO PARA LOS RIESGOS, PARA REMONTAR. NO TE PREOCUPES, QUE POR UNA NOMINA NO CREO QUE NINGUN BANCO SE COJA LAS MANOS. LOS QUE SE TIENEN QUE PREOCUPAR SON LOS QUE TIENEN DÉPÓSITOS Y FONDOS EN BANCOS DE DUDOSA ACTIVIDAD. LA GENTE SE PIENSA QUE PORQUE LES DEN UN 7% YA ES UN GRAN BANCO Y SE EQUIVOCAN. LO QUE LES PASA ES QUE EL BANCO DE ESPAÑA LES PRESTA EL DINERO MAS CARO Y POR ESO OPTAN POR CONSEGUIRLO EN EL MERCADO MONETARIO, Y SI EL BANCO DE ESPAÑA NO SE FIA DE ELLOS, VA Y SE FIA LA GENTE. QUE LOS BANCOS NOES LA ADMON PUBLICA, ABRAN OS OJOS.
Hola , cuando vallais al banco queos dejen lo que hay que pagar de irpf y de iva sobre el valor de la tele ya que en la mayoria de bancos esto no lo dicen y luego llagan las sorpresas .A mi ya me ha pasado con la promoción del portatil y nunca me hablaros de esto . Cuidado
Yo he estado calculando y la tele entre unas cosas y otras te sale sobre unos 250euros que tampoco regalan tanto .Hay oficinas en las que han dado la occión de poner un dinero a plazo fijo a 12meses de 9300euros o 6800euros a 18 meses.
No es ningún chollo. Te obligan a contratar dos tarjetas de crédito que tienes que pagar porque las tienes que mantener 13 meses por lo menos y además llevan unos costes desproporcionados si las utilizas. En total, no usando las tarjetas y anulándolas una vez cumplidos los 13 meses puedes ahorrar unos 38 euros con respecto al precio de ese televisor en una gran superficie. Y además luego vendrá que te cobran para hacienda la retención correspondiente, por lo que probablemente incluso en las mejores condiciones te cueste más que si ahorras un poco y lña compras directamente.
Creó que teneis toda la razón, que aqui no te regalan nada, ya que a mí me paso con unas sartenes que regalaban el banco bilbao, que al final entre el irpf y el descuento de Hacienda, al final me salieron caras, así es que no os tomen el pelo, que al final siempre esta la letra pequeña que es la que nos joroba, por no decir otra cosa.
Yo saque el portatil y ahora me he sacado la TV LCD 32. Estas promos no hay que declararlas. No es obligado domiciliar nomina. Si, meter en la cuenta 800€ todos los meses en un margen de 10 dias. Cero matacero, pero cero,cero, cero de gastos de mantenimiento, ni por recibos, ni por el correo a casa, ni por transfer. Las tarjets gratis el 1er año. Resto fuera. Dadas de baja Menos la de debito. Banesto no pierde nada, ganar, gana clientes que es el proposito de esta promo. Precio de portatil y tv 32 en mercao unos 900€ los 2. En banest 197€. Los hay mejores, nos ha jodio! portatiles a 1200€, TV LCD 32 a 1000€. Señores, son lentejas. Relacion calida-precio-promo es cojonud…….Un saludit a los viandantes.
hola , no se si llegara mi comentario pero os voi a esplicar. esto es el cuento de la abuela. mira yo tengo el portatil. y he cogio tab la tele, pero sabeis ke?, me ha pasado de todo. os esplico. primero me cobran 74 euros y 25 euros de unas tarjetas que yo no las he visto aparecer por mi casa , me cabreo con el banco. llamo y pido esplicaciones. me dicen que van en la promocion, nunca jamas nadie me informo de las tarjetas, no me devuelven el dinero. me cabreo y me dicen que llame aun numero de tefono para darlas de baja, se pasan los dias, intentamos darlas de baja. largas y larga, que si este numero de tefono que si el otro bla bla bla. conseguimos hablar y nos dicen que tenemos que cambiar el contrato a tarifa plana o no se ke historias, llamando al banco se pasan los dias, largas y largas. me cabreo y estoi por suspender todo, me dicen que si lo quiero cambiar y dar de baja las tarjetas que nunca he tenido. tengo que pagar comisiones cada seis meses de doce y pico euros, y que si no quiero que me cobren comisiones tengo que ir todos los meses al banco a hacerlo yo, ufffffffffff.aun hay mas. me dan de baja y me hacen la tarifa plana, se equivocan un monton de veces. me hacen pasar muchos cabreos.y al final cuando llego a casa me han cobrado 25, 50 euros. y llamo por telefono y se lo digo , me dicen claro por dar de baja la otra cuenta , la madre que los pario. ladrones. o sea os digo que la tele no sale regalada, se la cobran y muy bien cobrada , nadie da nada por nada. en cuento termine de pagar lo que debo quito todas las cuentas del banesto.espero que alguien me lea y que me conteste gracias .
Banesto ha jodido a mi marido y a un amigo tambien. Para mi, despues de Banco de Andalucía son los peores. Y quieran creerlo o no ni la television ni el portátil te lo regalan.. como no cumplas cualquiera de las reglas te sancionan con 300 y pico de euros.. porque nos hemos mudado de casa y los recibos domiciados se cortaron «temporalmente» la sancion fue de mas de 300 euros.. y el cabreo q te llevas cuando ves lo q te han descontado y luego para ir a reclamarlos.. y como te tratan !! en fin.. espero que Banesto sea lo primero en undirse en el fin del mundo!!
CHOLLO!!!!!!!!!JAJAJAJAJA…….NO ES NINGUN CHOLLO!!!!!!! te cobran 100 € de gastos de manipulacion, mas 150 € en tarjetas durante 2 años, mas 6 € mensuales de mantenimiento de cuenta durante 30 meses, total que pagas 630 Euros por un ordenador o una TV que su valor seguro que no llega a 500 €. Y encima si vas a cancelar la cuenta cuando cumples los 30 meses requeridos te hacen esperar dos horas para decirte que no tienen linea de telefono para dar de baja la cuenta, cosa que no para nunca cuando vas a contratarlo. Y del trato que dispensan….., es el mismo que si vas con un fajo de billetes de 500 € por los CO-JONES
Banesto «premia», menuda falacia…
No hay ningún banco que premie a nadie.
BANESTO NECESITA NUESTRAS NÓMINAS, Y EN CUANTO VAS UN POCO JUSTO, COMO BUENOS JUDÍOS Y ÁVAROS QUE SON, TE ACOSAN Y MACHACAN, Y TE SACAN HASTA LAS ENTRAÑAS EN COMISIONES.
DESPUÉS EL ESTADO APOYA A LOS BANCOS, CON LA EXCUSA DE QUE SI CAEN LOS BANCOS CAEMOS TODOS. LOS BANCOS NECESITAN UN BOICOT DE VEZ EN CUANDO, PARA QUE NO NOS RESTREGUEN POR LA CARA SUS BENEFICIOS.
POR CIERTO, LO QUE MÁS FASTIDIA A UN BANCO ES UNA RECLAMACIÓN EN LA OFICINA DEL CONSUMIDOR Y OTRA AL BANCO DE ESPAÑA.
ES POR DAR PISTAS…