PR Newswire
LONDON, Feb. 9, 2026
LONDON, Feb. 9, 2026 /PRNewswire/ — The global sports nutrition market is projected to be valued at US$27.3 billion in 2025 and is forecast to reach US$45.9 billion by 2032, representing a CAGR of 7.7% between 2025 and 2032. This expansion is driven by rising participation in sports and fitness, stronger demand for clean-label and functional formulations, and new consumption occasions such as esports and ready-to-drink formats.
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Boom in Participation and Performance-Focused Consumption
The sustained rise in recreational and organized sports participation continues to drive demand for sports nutrition products worldwide. Growing awareness of preventive healthcare and active lifestyles has expanded the consumer base beyond professional athletes to include gym-goers, runners, cyclists, and fitness enthusiasts. Consumers are increasingly seeking products that enhance endurance, muscle recovery, and overall performance. This shift is strengthening demand for protein powders, energy bars, and ready-to-drink formulations designed for convenience and measurable benefits. In parallel, purchasing behavior is evolving toward multifunctional formulations that combine protein with added vitamins, minerals, adaptogens, and digestive enzymes. Brands are responding with plant-based alternatives, clean-label ingredients, and on-the-go packaging formats suited to busy urban lifestyles. The integration of digital fitness platforms and personalized nutrition programs is further supporting product customization, enabling companies to target specific performance goals and expand average consumer spend.
𝐃𝐨𝐰𝐧𝐥𝐨𝐚𝐝 𝐅𝐫𝐞𝐞 𝐒𝐚𝐦𝐩𝐥𝐞 & 𝐂𝐡𝐞𝐜𝐤 𝐭𝐡𝐞 𝐋𝐚𝐭𝐞𝐬𝐭 𝐌𝐚𝐫𝐤𝐞𝐭 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬: https://www.persistencemarketresearch.com/samples/2889
Rise of Esports and Cognitive Performance Nutrition
The rapid expansion of esports and competitive gaming is creating a distinct growth avenue within the sports nutrition market. Unlike traditional sports consumers, esports participants prioritize sustained mental focus, alertness, and reaction speed. This has increased demand for low-sugar, nootropic-enhanced beverages and supplements formulated to support cognitive endurance during extended gaming sessions. Manufacturers are capitalizing on this opportunity by developing products that blend moderate caffeine with ingredients such as L-theanine, choline, B-vitamins, and other focus-support compounds. These formulations aim to deliver steady energy without the crash associated with conventional energy drinks. The emergence of gaming-focused nutrition brands and sponsorships within esports tournaments is strengthening brand visibility and expanding consumer demographics, positioning cognitive-performance nutrition as a high-potential niche within the broader market. For example, G FUEL, a U.S.-based performance energy brand, has built a strong presence in the esports segment through sugar-free powdered energy drinks formulated with caffeine, amino acids, and antioxidant blends. The company partners with professional gaming teams and esports events to directly target competitive gamers seeking sustained focus and reaction-time support.
Regulatory Complexity and Labeling Standards Remain a Constraint
Despite strong demand fundamentals, regulatory fragmentation presents ongoing challenges for market participants. Sports nutrition products are categorized differently across regions, often classified as dietary supplements, functional foods, or pharmaceutical-adjacent products depending on ingredient composition and health claims. This variation complicates product approvals, labeling requirements, and permissible marketing claims. Inconsistent compliance standards increase operational costs and extend time-to-market, particularly for small and mid-sized brands with limited regulatory infrastructure. Stricter scrutiny around ingredient safety, performance claims, and third-party certifications has elevated the importance of transparent sourcing and scientifically validated formulations.
𝐆𝐞𝐭 𝐚 𝐂o𝐬𝐭𝐨𝐦𝐢𝐳𝐞𝐝 𝐌𝐚𝐫𝐤𝐞𝐭 𝐕𝐢𝐞𝐰: https://www.persistencemarketresearch.com/request-customization/2889
Key Highlight: Strategic Partnership between THG (Myprotein) and SG Safety Corp.
– In August 2025, THG Nutrition (owner of Myprotein) entered a licensing/distribution partnership with SG Safety Corp. to expand Myprotein’s presence in South Korea. The move accelerates local market access for a major direct-to-consumer nutrition brand and strengthens retail and e-commerce distribution channels in East Asia. Product categories prioritized include protein powders, ready-to-drink (RTD) beverages, protein bars, and functional snacks, with an emphasis on localized flavors and packaging tailored to Korean consumer preferences. The partnership also strengthens regulatory navigation, labeling compliance, and supply chain efficiency through SG Safety’s established domestic infrastructure.
– This partnership exemplifies a broader industry strategy: global brands combining brand equity with local partners to navigate regulatory frameworks, retail relationships, and consumer preferences more quickly. Early market expansion in South Korea is expected to boost visibility for ready-to-drink and localized flavor SKUs.
This development signals a broader shift toward localized, partnership-driven expansion strategies in the sports nutrition market. It is expected to intensify competition in South Korea’s premium sports nutrition segment, pushing rival brands to pursue similar licensing, co-manufacturing, or regional alliance models while expanding innovation in RTD and functional nutrition formats.
Regional Insights: North America Leads, Asia Pacific Surges
North America holds the largest share of the sports nutrition market, approximately 39% of global value in 2025, driven by mature retail channels, high consumer spending on performance nutrition, and strong uptake of plant-based and functional formulations in the U.S. Demand in Canada emphasizes clean-label and allergen-friendly products, while digital channels and influencer marketing remain key go-to-market tactics.
Asia Pacific is the fastest-growing region, with an expected CAGR of about 10.8%, propelled by rising fitness adoption, expanding gym membership, ecommerce penetration, and younger demographics in markets such as China and India. Ready-to-drink formats, localized flavors, and cost-competitive manufacturing are supporting rapid market development across the region. Europe shows steady demand from athletic and wellness consumers, while Latin America and the Middle East register growth tied to expanding sports participation and retail modernization.
Plant-Based Nutrition and E-Commerce Reshape Europe’s Sports Nutrition Landscape
The Europe sports nutrition market is witnessing steady growth, driven by increasing health awareness, rising obesity rates, and a strong shift toward active lifestyles. Valued at US$ 6.7 Bn in 2025, the market is projected to reach US$ 10.1 Bn by 2032, expanding at a CAGR of 5.9% during the forecast period. Growing demand for plant-based and clean-label supplements, higher participation in fitness activities and organized sports, and the rapid expansion of e-commerce channels across key markets such as Germany and the U.K. are key growth drivers. Additionally, data from the European Commission highlights a high and rising prevalence of overweight and obesity across the EU, driven by sedentary lifestyles and increased junk food consumption, which is further expected to fuel demand for sports nutrition products among health-conscious consumers seeking improved fitness and weight management solutions.
𝐂𝐥𝐢𝐜𝐤 𝐭𝐨 𝐏𝐮𝐫𝐜𝐡𝐚𝐬𝐞 𝐭𝐡𝐞 𝐅𝐮𝐥𝐥 𝐑𝐞𝐩𝐨𝐫𝐭: https://www.persistencemarketresearch.com/checkout/2889
Market Segmentation
By Function
• Energy Boost
• Rehydration
• Pre-workout
• Recovery
• Weight Management
By Form
• Liquid
• Bar
• Powder
• Tablets/Capsules
By Flavor
• Natural
• Artificial
By Micronutrients
• Proteins
• Vitamins
• Minerals
• Trace Elements
By Sales Channel
• Hypermarket/Supermarket
• Convenience Store
• Specialty Store
• Pharmacy Store
• Online Retail
• Others
By Region
• North America
• Europe
• East Asia
• South Asia and Oceania
• Latin America
• Middle East and Africa
Key Players and Business Strategies
Leading players include Nestlé S.A., Glanbia PLC, Herbalife Ltd., Amway Corp., THG Nutrition (Myprotein), BellRing Brands, Haleon plc, and Mondelez International, among others.
– Nestlé S.A. strengthens its sports nutrition portfolio through continuous product innovation and premium positioning, leveraging brands such as Optimum Nutrition to expand in high-growth protein and performance segments.
– Herbalife Ltd. leverages its direct-selling network to drive personalized nutrition solutions, emphasizing weight management and performance-focused products across emerging markets.
– THG Nutrition (Myprotein) accelerates global expansion via digital-first strategies and regional licensing partnerships, including its 2025 South Korea collaboration to localize production and distribution.
Overall, competitive strategies across the sports nutrition market emphasize product innovation, plant-based expansion, ready-to-drink formats, e-commerce penetration, regional partnerships, and science-backed branding to capture evolving consumer demand.
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Tengo varias preguntas sobre esto a ver si me podiais aclarar:
-¿Puedo hacer un ingreso regular de 800 euros y me cobran 0euos de comisiones y mto.?
-¿Puedo sacar el dinero cuando quiera?,¿todo ó tengo entendido que hay que mantener un mínimo de 100 euros los 30 meses?
-No necesito pero me obligan a sacar una tarjeta de débito que me cuesta 11 euros el primer año y 22 euros la renovación, también otra de credito que me cuesta 0 euros el primer año y 35 euros la renovación.
¿Hay que mantenerlas 13 meses?
¿Puedo cancelar alguna de ellas desde el principio?
¿Puedo cancelar alguna de ellas antes de la renovación?
¿Hay alguna tarjeta de credito más barata?
Aparte de la cuenta nómina he visto que también que para que te den la tv también se puede sacar una cuenta tarifa plana básica o personal, ¿sabeis algo de estas cuentas?¿que requisitos tienen?
Muchas gracias a todos por responder
Yo fui a informarme y te cuento. Únicamente admiten los ingresos regulares en el caso de que seas autónomo. Te abren una cuenta Tarifa Plana Cero que está exenta de comisiones y presenta alguna ventaja más. Sobre dejar un mínimo de saldo en la cuenta no es necesario, pero sí te obligan a mantener varias tarjetas durante los 30 meses con un coste aproximado de 100 euros anuales.
hola buenas!
me llamo javi y estoy dudando de que banco, me puede dar mas beficios, sin sorpresas por domiciliar la nomina, ya que llevo años en la caixa y no me da nada ningun beneficio. es mas me rechazan los prestamos que solicito, ni siquiera una targeta de credito, por alegan de que siempre esta a cero la cuenta, yo cuando cobro la nomina dejo el dinero para los pagos, y saco el resto, pues no me fio, de que un dia me quede sin dinero, ya que esta todo muy mal, corre riesgo mi dinero o mis ahorros en el banco?? muchas gracias y un cordial saludo.
javi
NO TE EXTRAÑE QUE NO TE DEN LOS PTMOS, PORQUE LO QUE VEN ES QUE NO TIENES CAPACIDAD DE AHORRO PORQUE SIEMPRE DEJAS LA CTA. EN MINIMOS, ASI NINGUN BANCO TE LO VA A CONCEDER. TAMBIEN ES VERDAD QUE LA CAIXA, COMO TANTAS OTRAS CAJAS, TIENE EL PUÑO CERRADO PARA LOS RIESGOS, PARA REMONTAR. NO TE PREOCUPES, QUE POR UNA NOMINA NO CREO QUE NINGUN BANCO SE COJA LAS MANOS. LOS QUE SE TIENEN QUE PREOCUPAR SON LOS QUE TIENEN DÉPÓSITOS Y FONDOS EN BANCOS DE DUDOSA ACTIVIDAD. LA GENTE SE PIENSA QUE PORQUE LES DEN UN 7% YA ES UN GRAN BANCO Y SE EQUIVOCAN. LO QUE LES PASA ES QUE EL BANCO DE ESPAÑA LES PRESTA EL DINERO MAS CARO Y POR ESO OPTAN POR CONSEGUIRLO EN EL MERCADO MONETARIO, Y SI EL BANCO DE ESPAÑA NO SE FIA DE ELLOS, VA Y SE FIA LA GENTE. QUE LOS BANCOS NOES LA ADMON PUBLICA, ABRAN OS OJOS.
Hola , cuando vallais al banco queos dejen lo que hay que pagar de irpf y de iva sobre el valor de la tele ya que en la mayoria de bancos esto no lo dicen y luego llagan las sorpresas .A mi ya me ha pasado con la promoción del portatil y nunca me hablaros de esto . Cuidado
Yo he estado calculando y la tele entre unas cosas y otras te sale sobre unos 250euros que tampoco regalan tanto .Hay oficinas en las que han dado la occión de poner un dinero a plazo fijo a 12meses de 9300euros o 6800euros a 18 meses.
No es ningún chollo. Te obligan a contratar dos tarjetas de crédito que tienes que pagar porque las tienes que mantener 13 meses por lo menos y además llevan unos costes desproporcionados si las utilizas. En total, no usando las tarjetas y anulándolas una vez cumplidos los 13 meses puedes ahorrar unos 38 euros con respecto al precio de ese televisor en una gran superficie. Y además luego vendrá que te cobran para hacienda la retención correspondiente, por lo que probablemente incluso en las mejores condiciones te cueste más que si ahorras un poco y lña compras directamente.
Creó que teneis toda la razón, que aqui no te regalan nada, ya que a mí me paso con unas sartenes que regalaban el banco bilbao, que al final entre el irpf y el descuento de Hacienda, al final me salieron caras, así es que no os tomen el pelo, que al final siempre esta la letra pequeña que es la que nos joroba, por no decir otra cosa.
Yo saque el portatil y ahora me he sacado la TV LCD 32. Estas promos no hay que declararlas. No es obligado domiciliar nomina. Si, meter en la cuenta 800€ todos los meses en un margen de 10 dias. Cero matacero, pero cero,cero, cero de gastos de mantenimiento, ni por recibos, ni por el correo a casa, ni por transfer. Las tarjets gratis el 1er año. Resto fuera. Dadas de baja Menos la de debito. Banesto no pierde nada, ganar, gana clientes que es el proposito de esta promo. Precio de portatil y tv 32 en mercao unos 900€ los 2. En banest 197€. Los hay mejores, nos ha jodio! portatiles a 1200€, TV LCD 32 a 1000€. Señores, son lentejas. Relacion calida-precio-promo es cojonud…….Un saludit a los viandantes.
hola , no se si llegara mi comentario pero os voi a esplicar. esto es el cuento de la abuela. mira yo tengo el portatil. y he cogio tab la tele, pero sabeis ke?, me ha pasado de todo. os esplico. primero me cobran 74 euros y 25 euros de unas tarjetas que yo no las he visto aparecer por mi casa , me cabreo con el banco. llamo y pido esplicaciones. me dicen que van en la promocion, nunca jamas nadie me informo de las tarjetas, no me devuelven el dinero. me cabreo y me dicen que llame aun numero de tefono para darlas de baja, se pasan los dias, intentamos darlas de baja. largas y larga, que si este numero de tefono que si el otro bla bla bla. conseguimos hablar y nos dicen que tenemos que cambiar el contrato a tarifa plana o no se ke historias, llamando al banco se pasan los dias, largas y largas. me cabreo y estoi por suspender todo, me dicen que si lo quiero cambiar y dar de baja las tarjetas que nunca he tenido. tengo que pagar comisiones cada seis meses de doce y pico euros, y que si no quiero que me cobren comisiones tengo que ir todos los meses al banco a hacerlo yo, ufffffffffff.aun hay mas. me dan de baja y me hacen la tarifa plana, se equivocan un monton de veces. me hacen pasar muchos cabreos.y al final cuando llego a casa me han cobrado 25, 50 euros. y llamo por telefono y se lo digo , me dicen claro por dar de baja la otra cuenta , la madre que los pario. ladrones. o sea os digo que la tele no sale regalada, se la cobran y muy bien cobrada , nadie da nada por nada. en cuento termine de pagar lo que debo quito todas las cuentas del banesto.espero que alguien me lea y que me conteste gracias .
Banesto ha jodido a mi marido y a un amigo tambien. Para mi, despues de Banco de Andalucía son los peores. Y quieran creerlo o no ni la television ni el portátil te lo regalan.. como no cumplas cualquiera de las reglas te sancionan con 300 y pico de euros.. porque nos hemos mudado de casa y los recibos domiciados se cortaron «temporalmente» la sancion fue de mas de 300 euros.. y el cabreo q te llevas cuando ves lo q te han descontado y luego para ir a reclamarlos.. y como te tratan !! en fin.. espero que Banesto sea lo primero en undirse en el fin del mundo!!
CHOLLO!!!!!!!!!JAJAJAJAJA…….NO ES NINGUN CHOLLO!!!!!!! te cobran 100 € de gastos de manipulacion, mas 150 € en tarjetas durante 2 años, mas 6 € mensuales de mantenimiento de cuenta durante 30 meses, total que pagas 630 Euros por un ordenador o una TV que su valor seguro que no llega a 500 €. Y encima si vas a cancelar la cuenta cuando cumples los 30 meses requeridos te hacen esperar dos horas para decirte que no tienen linea de telefono para dar de baja la cuenta, cosa que no para nunca cuando vas a contratarlo. Y del trato que dispensan….., es el mismo que si vas con un fajo de billetes de 500 € por los CO-JONES
Banesto «premia», menuda falacia…
No hay ningún banco que premie a nadie.
BANESTO NECESITA NUESTRAS NÓMINAS, Y EN CUANTO VAS UN POCO JUSTO, COMO BUENOS JUDÍOS Y ÁVAROS QUE SON, TE ACOSAN Y MACHACAN, Y TE SACAN HASTA LAS ENTRAÑAS EN COMISIONES.
DESPUÉS EL ESTADO APOYA A LOS BANCOS, CON LA EXCUSA DE QUE SI CAEN LOS BANCOS CAEMOS TODOS. LOS BANCOS NECESITAN UN BOICOT DE VEZ EN CUANDO, PARA QUE NO NOS RESTREGUEN POR LA CARA SUS BENEFICIOS.
POR CIERTO, LO QUE MÁS FASTIDIA A UN BANCO ES UNA RECLAMACIÓN EN LA OFICINA DEL CONSUMIDOR Y OTRA AL BANCO DE ESPAÑA.
ES POR DAR PISTAS…