PR Newswire
WILMINGTON, Del., April 22, 2026
The Protein Supplement Market is evolving into one of the most powerful growth opportunities for the food and wellness sector, with contributions from growing health consciousness, explosive demand for sports nutrition, and millennial driven fitness culture, as well as continuous plant-based innovation.
WILMINGTON, Del., April 22, 2026 /PRNewswire/ — According to a report published by Allied Market Research, titled, ‘Protein Supplement Market by Type (Casein, Whey Protein, Egg Protein, Soy Protein, Others), by Form (Powder, RTD Liquid, Protein Bars), by Source (Animal, Plant ), By Gender (Male, Female), By Age Group (Millennials, Generation X, Baby Boomers), By Distribution Channel (Supermarket/Hypermarket, Online, Chemist/Drugstore, Nutrition Store, Health Food Store, Specialist Sports Store, Others): Global Opportunity Analysis and Industry Forecast 2022 -2031′. As per the report, The Protein Supplement Market size was valued at $23.9 billion in 2021 and is projected to reach $50.7 billion by 2031, growing at a CAGR of 7.8% from 2022 to 2031.
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Growth Drivers
A protein supplement is a concentrated source of protein derived from animal or plant sources such as dairy, eggs, wheat, soybean and pea. You can find them in three standard formats: powders, bars and ready-to-drink (RTD) liquids. Protein powder is one of the most common protein supplement types available in market either functional proteins (protein concentrates/protein isolates/protein hydrolysates).
Strong growth in the Protein Supplement Market is sustained by four powerful structural forces: an increasing demand for sports nutrition, technology advancement, a natural origin ingredient demand and millennials’ love. The worldwide protein supplement market is growing on account of rising health consciousness and increase in lifestyle related fitness activities, Gym memberships and attendance in health clubes. This combination of elements produces a multiplication, or compounding, demand setting that seems like it will not moderate any time soon through 2031.
Key Recent Industry Developments
Abbott Laboratories introduced a newer version of Ensure with HMB in September 2022 marketed to some adults for improved muscles and immune health. The launch would enhance its existing product lineup and consumer offerings.
Food with 1,500 values • Grocer Lewis took place in November 2021 and Glanbia Nutritionals part of Glanbia PLC, unwinded the acquisition of PacMoore Processing Technologies along with its R&D site. This acquisition expanded the production technologies by including extrusion, spray-drying and blending.
THG plc PURCHASES BRIGHTER FOODS LIMITED FROM REAL GOOD FOOD PLC IN APRIL 2021 THG plc completed the acquisition of Brighter Foods Limited (Brighter) in April 2021 – a manufacturer of nutritional products from Real Good Food plc. It accelerated THG’s capabilities and production know-how around healthy snacks and bars.
On June 8, 2021 GNC Holdings LLC (GNC) announced that it had reached an agreement with Walmart under which GNC would make its products available through retail stores of Walmart further broadening the national footprint it can use as a springboard to offer additional products and services to consumers.
Otsuka Unveils Whole-Soy Bars in Chocolate, BananaIn February 2022, Otsuka Pharmaceutical Co. Ltd. released its new SOYJOY Plant-Based series of whole-soy nutritional bars in chocolate and banana flavors.
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Segment Analysis
By Type – Whey Protein Dominates; Soy Protein Grows Most Rapidly
Depending on type, the whey protein segment contributed to the highest share in 2021, capturing almost one-fifth of the market share globally. Whey protein is primarily utilized by athletes and bodybuilders as it aids in overall growth and muscle building. The first factor depicts the high demand for sports nutrition products and the second highlights their worth-added value tag which qualifies them as clean-label ingredients, both of which add to the overall market growth. On the other hand, soy protein segment is anticipated to witness highest CAGR (8.6%) during the forecast period 2022-2031 due to health benefits related for soy products consumption end users.
By Form – Powder Reigns, RTD Liquid Fastest Growing
According to form, the powder segment led the market, holding more than three-fourths of the global protein supplement market share in 2021. But Ready to Drink liquid segment is estimated to have the fastest growing CAGR of 9.1% in between 2022-2031, being an easy and on-the-go solution that supports muscle regeneration.
Plant Based Surge Up By Source – Animal Leads
As per the source, the animal segment held nearly three-fourths share in the global protein supplement market in 2021 and is projected to maintain its leadership status. Plant-based is estimated to be the fastest-growing segment during 2019-2024.
Sex by Age Group – Leading Segments are Male and Millennial
Based on gender, the male segment was the market holder in 2021 and is also expected to display highest CAGR of 8.0% during 2022-2031 due to large population seeking for performance-enhancement supplements for various physical activities. Millennials segment is likely to dominate the market in terms of consumption, and expected to register the highest CAGR of 8.2%.
Online Segment – Fastest Growing
The online segment is expected to show a CAGR of 8.7% between 2022 and 2031, as online platforms allow businesses to sell their products globally and reach consumers that may not have otherwise had access to these products. Due to such behavior of the consumers, a number of key manufacturers have opted for an online portal wherein their manufactured goods are being sold.
Regional Insights
North America – Dominant Market
By region, the share of the global Protein Supplement Market is divided as nearly two-fifths in North America and this segment is anticipated to continue its dominance during the foreseeable future on account of increase in number of health conscious customers in most of developed regions. This is due to an increase number of U. S consumers adopting a healthy lifestyle or getting into hobbies that enable active and sound health.
Asia-Pacific – Fastest-Growing Region
GPC[S] in Diet: Our solution The GPI[7] has a major role to play here. ASAP is expected to witness the highest CAGR in the Asia-Pacific region over the forecast period as an increase in on-the-go snacking product trends in developing economies, such as China and India, is likely to boost demand for protein and nutrition dietary supplements. In addition, the market for protein and nutrition supplement products in Asia-Pacific is anticipated to be driven by a significant change in consumer lifestyle during the forecast period.
Europe – Established Health-Conscious Market
The high stake position of Europe in the Protein Supplement Market is supported by its increasingly health-conscious consumer base and growing demand for clean-label, organic as well as plant-based formulations. The UK, Germany, France, Italy and Spain will be the key growth markets with market premiumization driven by growing multi-million dollar niches of sports nutrition and premium positioning taking a firmer hold.
LAMEA – Emerging Opportunity
Emerging as a growth corridor, the LAMEA region includes Brazil, Saudi Arabia, South Africa and rest of LAMEA. Protein Supplement Market: Japan has been making strides into this lucrative market, where growing urbanization, middle class populations, and people becoming more aware of fitness and nutrition is spawning new pools of demand across this geography.
Competitive Landscape
Key players include Abbott Laboratories, Bright LifeCare Pvt. Ltd., Glanbia PLC, Iovate Health Sciences International Inc., Hormel Foods Corporation, THG plc, GNC Holdings, LLC, Otsuka Holdings Co., Ltd., Vitaco Health Australia Pty Limited, Amway Corp.
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Analyst Review
Increased awareness towards health and fitness coupled with an increase in demand for sports nutrition supplements will act as a catalyst for the growth of the global Protein Supplement Market. But, availability of cheaper alternatives, side-effects due to protein supplements and adverse effects are anticipated to restrain the market growth of protein supplement in the forecast period.
The Protein Supplement Market as a structurally sound, high-CAGR opportunity underpinned by resilient behavioral drivers — increased health consciousness, the millennial fitness culture trend, plant based nutrition trends and a booming e-commerce distribution landscape. The following report provides forecast and analysis of the global protein supplement market, along with the historical data of 2020, and further provides a comprehensive view of the protein supplement market from 2021 to 2031, based on targeted segments. Along with the market research, it gives you information related to key drivers, restraints and opportunities. Revenue contribution mapping along with countries mapped as major players across the regions. As North America continues to dominate and Asia-Pacific becomes the growth engine, Protein Supplement Market is set to create lucrative opportunities for investors, brand owners and channel partners throughout 2031.
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Tengo varias preguntas sobre esto a ver si me podiais aclarar:
-¿Puedo hacer un ingreso regular de 800 euros y me cobran 0euos de comisiones y mto.?
-¿Puedo sacar el dinero cuando quiera?,¿todo ó tengo entendido que hay que mantener un mínimo de 100 euros los 30 meses?
-No necesito pero me obligan a sacar una tarjeta de débito que me cuesta 11 euros el primer año y 22 euros la renovación, también otra de credito que me cuesta 0 euros el primer año y 35 euros la renovación.
¿Hay que mantenerlas 13 meses?
¿Puedo cancelar alguna de ellas desde el principio?
¿Puedo cancelar alguna de ellas antes de la renovación?
¿Hay alguna tarjeta de credito más barata?
Aparte de la cuenta nómina he visto que también que para que te den la tv también se puede sacar una cuenta tarifa plana básica o personal, ¿sabeis algo de estas cuentas?¿que requisitos tienen?
Muchas gracias a todos por responder
Yo fui a informarme y te cuento. Únicamente admiten los ingresos regulares en el caso de que seas autónomo. Te abren una cuenta Tarifa Plana Cero que está exenta de comisiones y presenta alguna ventaja más. Sobre dejar un mínimo de saldo en la cuenta no es necesario, pero sí te obligan a mantener varias tarjetas durante los 30 meses con un coste aproximado de 100 euros anuales.
hola buenas!
me llamo javi y estoy dudando de que banco, me puede dar mas beficios, sin sorpresas por domiciliar la nomina, ya que llevo años en la caixa y no me da nada ningun beneficio. es mas me rechazan los prestamos que solicito, ni siquiera una targeta de credito, por alegan de que siempre esta a cero la cuenta, yo cuando cobro la nomina dejo el dinero para los pagos, y saco el resto, pues no me fio, de que un dia me quede sin dinero, ya que esta todo muy mal, corre riesgo mi dinero o mis ahorros en el banco?? muchas gracias y un cordial saludo.
javi
NO TE EXTRAÑE QUE NO TE DEN LOS PTMOS, PORQUE LO QUE VEN ES QUE NO TIENES CAPACIDAD DE AHORRO PORQUE SIEMPRE DEJAS LA CTA. EN MINIMOS, ASI NINGUN BANCO TE LO VA A CONCEDER. TAMBIEN ES VERDAD QUE LA CAIXA, COMO TANTAS OTRAS CAJAS, TIENE EL PUÑO CERRADO PARA LOS RIESGOS, PARA REMONTAR. NO TE PREOCUPES, QUE POR UNA NOMINA NO CREO QUE NINGUN BANCO SE COJA LAS MANOS. LOS QUE SE TIENEN QUE PREOCUPAR SON LOS QUE TIENEN DÉPÓSITOS Y FONDOS EN BANCOS DE DUDOSA ACTIVIDAD. LA GENTE SE PIENSA QUE PORQUE LES DEN UN 7% YA ES UN GRAN BANCO Y SE EQUIVOCAN. LO QUE LES PASA ES QUE EL BANCO DE ESPAÑA LES PRESTA EL DINERO MAS CARO Y POR ESO OPTAN POR CONSEGUIRLO EN EL MERCADO MONETARIO, Y SI EL BANCO DE ESPAÑA NO SE FIA DE ELLOS, VA Y SE FIA LA GENTE. QUE LOS BANCOS NOES LA ADMON PUBLICA, ABRAN OS OJOS.
Hola , cuando vallais al banco queos dejen lo que hay que pagar de irpf y de iva sobre el valor de la tele ya que en la mayoria de bancos esto no lo dicen y luego llagan las sorpresas .A mi ya me ha pasado con la promoción del portatil y nunca me hablaros de esto . Cuidado
Yo he estado calculando y la tele entre unas cosas y otras te sale sobre unos 250euros que tampoco regalan tanto .Hay oficinas en las que han dado la occión de poner un dinero a plazo fijo a 12meses de 9300euros o 6800euros a 18 meses.
No es ningún chollo. Te obligan a contratar dos tarjetas de crédito que tienes que pagar porque las tienes que mantener 13 meses por lo menos y además llevan unos costes desproporcionados si las utilizas. En total, no usando las tarjetas y anulándolas una vez cumplidos los 13 meses puedes ahorrar unos 38 euros con respecto al precio de ese televisor en una gran superficie. Y además luego vendrá que te cobran para hacienda la retención correspondiente, por lo que probablemente incluso en las mejores condiciones te cueste más que si ahorras un poco y lña compras directamente.
Creó que teneis toda la razón, que aqui no te regalan nada, ya que a mí me paso con unas sartenes que regalaban el banco bilbao, que al final entre el irpf y el descuento de Hacienda, al final me salieron caras, así es que no os tomen el pelo, que al final siempre esta la letra pequeña que es la que nos joroba, por no decir otra cosa.
Yo saque el portatil y ahora me he sacado la TV LCD 32. Estas promos no hay que declararlas. No es obligado domiciliar nomina. Si, meter en la cuenta 800€ todos los meses en un margen de 10 dias. Cero matacero, pero cero,cero, cero de gastos de mantenimiento, ni por recibos, ni por el correo a casa, ni por transfer. Las tarjets gratis el 1er año. Resto fuera. Dadas de baja Menos la de debito. Banesto no pierde nada, ganar, gana clientes que es el proposito de esta promo. Precio de portatil y tv 32 en mercao unos 900€ los 2. En banest 197€. Los hay mejores, nos ha jodio! portatiles a 1200€, TV LCD 32 a 1000€. Señores, son lentejas. Relacion calida-precio-promo es cojonud…….Un saludit a los viandantes.
hola , no se si llegara mi comentario pero os voi a esplicar. esto es el cuento de la abuela. mira yo tengo el portatil. y he cogio tab la tele, pero sabeis ke?, me ha pasado de todo. os esplico. primero me cobran 74 euros y 25 euros de unas tarjetas que yo no las he visto aparecer por mi casa , me cabreo con el banco. llamo y pido esplicaciones. me dicen que van en la promocion, nunca jamas nadie me informo de las tarjetas, no me devuelven el dinero. me cabreo y me dicen que llame aun numero de tefono para darlas de baja, se pasan los dias, intentamos darlas de baja. largas y larga, que si este numero de tefono que si el otro bla bla bla. conseguimos hablar y nos dicen que tenemos que cambiar el contrato a tarifa plana o no se ke historias, llamando al banco se pasan los dias, largas y largas. me cabreo y estoi por suspender todo, me dicen que si lo quiero cambiar y dar de baja las tarjetas que nunca he tenido. tengo que pagar comisiones cada seis meses de doce y pico euros, y que si no quiero que me cobren comisiones tengo que ir todos los meses al banco a hacerlo yo, ufffffffffff.aun hay mas. me dan de baja y me hacen la tarifa plana, se equivocan un monton de veces. me hacen pasar muchos cabreos.y al final cuando llego a casa me han cobrado 25, 50 euros. y llamo por telefono y se lo digo , me dicen claro por dar de baja la otra cuenta , la madre que los pario. ladrones. o sea os digo que la tele no sale regalada, se la cobran y muy bien cobrada , nadie da nada por nada. en cuento termine de pagar lo que debo quito todas las cuentas del banesto.espero que alguien me lea y que me conteste gracias .
Banesto ha jodido a mi marido y a un amigo tambien. Para mi, despues de Banco de Andalucía son los peores. Y quieran creerlo o no ni la television ni el portátil te lo regalan.. como no cumplas cualquiera de las reglas te sancionan con 300 y pico de euros.. porque nos hemos mudado de casa y los recibos domiciados se cortaron «temporalmente» la sancion fue de mas de 300 euros.. y el cabreo q te llevas cuando ves lo q te han descontado y luego para ir a reclamarlos.. y como te tratan !! en fin.. espero que Banesto sea lo primero en undirse en el fin del mundo!!
CHOLLO!!!!!!!!!JAJAJAJAJA…….NO ES NINGUN CHOLLO!!!!!!! te cobran 100 € de gastos de manipulacion, mas 150 € en tarjetas durante 2 años, mas 6 € mensuales de mantenimiento de cuenta durante 30 meses, total que pagas 630 Euros por un ordenador o una TV que su valor seguro que no llega a 500 €. Y encima si vas a cancelar la cuenta cuando cumples los 30 meses requeridos te hacen esperar dos horas para decirte que no tienen linea de telefono para dar de baja la cuenta, cosa que no para nunca cuando vas a contratarlo. Y del trato que dispensan….., es el mismo que si vas con un fajo de billetes de 500 € por los CO-JONES
Banesto «premia», menuda falacia…
No hay ningún banco que premie a nadie.
BANESTO NECESITA NUESTRAS NÓMINAS, Y EN CUANTO VAS UN POCO JUSTO, COMO BUENOS JUDÍOS Y ÁVAROS QUE SON, TE ACOSAN Y MACHACAN, Y TE SACAN HASTA LAS ENTRAÑAS EN COMISIONES.
DESPUÉS EL ESTADO APOYA A LOS BANCOS, CON LA EXCUSA DE QUE SI CAEN LOS BANCOS CAEMOS TODOS. LOS BANCOS NECESITAN UN BOICOT DE VEZ EN CUANDO, PARA QUE NO NOS RESTREGUEN POR LA CARA SUS BENEFICIOS.
POR CIERTO, LO QUE MÁS FASTIDIA A UN BANCO ES UNA RECLAMACIÓN EN LA OFICINA DEL CONSUMIDOR Y OTRA AL BANCO DE ESPAÑA.
ES POR DAR PISTAS…